"Unique Selling Proposition" or "Unique Selling Point" is the full form of USP. When talking about any business, the common and most important factor in all is competition. Not only in the present time but also in the past and the future, whatever the field of business, you will see that competition, and as time progresses, the level of competition also increases. Every businessman wants that his business should grow in a better way and tries as much as possible for that. He uses different marketing strategies to grow his business and one of these strategies is the Unique Selling Proposition. In "Unique Selling Proposition" all three words can be described separately- 1. Unique - Choosing a unique way to do marketing. 2. Selling - Exchange of service or product is included in this. 3. Proposition - Making an offer to buy something. In today's competitive environment, UPS is a marketing strategy that helps to differentiate your product or